Tagged “UX research”

Fixing the UX of Indigo’s Boarding Pass

Paranoid travellers interface with poorly designed boarding passes everyday. This can result in minor frustrations or even missed flights! I take a dig at redesigning it and learnt important lessons about Information architecture in the process.

27 Feb 2020 | 6 min reading time | UX research Information architecture

An online store designed for men.

In India, men who fall in the age group of 25 to 45, spend more money on grooming and personal care products than women! I dive deep to see what men need while buying grooming products and design an online shop around my research.

13 Feb 2020 | 7 min reading time | UX research